Vox has created a video of explaining what makes a great logo. Interviewing Michael Bierut who is an author in multiple books such as How to Use Graphic Design to Sell Things. There are three aspects of logo designs that categorizes itself from the other. not only that, there is a 4th aspect that the video explains, which is becoming a trend in the graphic arts. It is a great breakdown and also a lesson that can help one on creating a logo or a brand or even a lifestyle. Enjoy!
The 4th aspect is something new to me and it is a great lesson. I am creating a logo for mrinformal and the 4th aspect is certainly something I will be thinking of.