Patagonia is taking on wool from a technical standpoint using Merino goats that are properly raise, maintain and shaved from the farms of Patagonia, Chile. The Merino Air will be an underwear like clothing when going to the coldest places on earth. It serves as a breathable, warm, and lining when wearing a jacket. Watching the video shows the excruciating and critical testing that this fabric must go through before it it is approve and be used for future designs. It is a testament to Patagonia’s standards. Watch the video and appreciate the innovation.
Patagonia has never been a fashion company but they have always been a tool for the extreme junkies. Wool is a great fiber that has many uses, wool is also anti bacterial as it has no surface where bacteria can settle.